Customer And The Market

Seema, alongside Fearless Platinum Arts, through careful planning and dedication towards achieving success through pre-planned marketing and sales strategy, is aiming to achieve the goals set and to succeed in a market that is thriving yet competitive.

Over the last few years, the market has grown extensively allowing for new opportunities and for a business such as Fearless Platinum Arts to take charge.

Fearless Platinum Arts provides courses and life skill workshops focusing on women empowerment.

This is done in a market that has a high demand for the exact products/services offered by Fearless Platinum Arts.

The perfect customer which Fearless Platinum Arts is looking to attract and target includes:

Youth ages 13 to 19 years of age
Parents and guardians of youth ages 13 to 19 years of age

To attract this specific client base in such a rapidly growing industry cannot be done without running into competition.

Competition is not only offline but online as well. The vast majority of client searches have moved to the web, so it is important to focus on keyword specifics to increase natural growth potential within search engines in order to keep competitive and stay on top.

Based on the present competition, Fearless Platinum Arts will have to utilize the marketing tactics mentioned and focus on building a stronger presence. This will ensure that any possibilities of threats or upcoming competition will be noticed and will allow Fearless Platinum Arts to remain in a strong position, allowing for the projected revenues now and in future years.

While competition is present, Fearless Platinum Arts has its unique advantages in the quality, range and exclusivity of its services, as well as its utilisation of well-known practitioners in the drama industry, which will help the business stay on top and achieve their goals as planned.